I WILL WHAT I WANT
Under Armour launches a new female campaign, I WILL WHAT I WANT.
By Jamie Edelen. Posted on August 07, 2014
The recently aired commercial features UA-clad ballerina Misty Copeland and is nothing short of amazing. It begins with a voice-over of a young girl reading a ballet academy rejection letter, while The American Ballet Theatre soloist shows off her toned physique in the brand's stylish performance gear. As the letter comes to a finish, Copeland takes off across the stage, her strength and obvious success juxtaposing the harsh criticisms. The ad ends with the inspirational words, “I WILL WHAT I WANT” emblazoned across the screen.
Copeland isn’t the only female taking part in the I WILL WHAT I WANT campaign—check out the stories of pro surfer Brianna Cope, pro soccer player Kelley O’Hara, pro tennis player, Sloane Stephens, and world champion downhill skier Lindsey Vonn.
Image and video courtesy of Under Armour.
You May Also Like
For this year’s All-Star Game, we imagine a squad made up of Orioles greats, past and present.
A Conversation with Cal
We talk to the Iron Man about what his record-breaking feat feels like 20 years later.
Ravens Top 20: Ring of Honor
We count down the top moments in Ravens history to celebrate the team's 20th season.