"Guitars are almost like iPods," says Paul Reed Smith. "I've never seen anybody in a bad mood with an iPod in their ears. It's a mood adjuster. It's almost like really sophisticated, expensive OxyContin."
Smith is musing on the power of the six-string "mood adjusters" he's been creating for 35 years, the last 25 as the pioneer behind Paul Reed Smith (PRS) Guitars, now the third largest electric guitar manufacturer in the nation. (Iconic old lions Fender and Gibson are numbers one and two, respectively.)