The U of M Terps won their season debut last night over the Miami Hurricanes, giving brand new coach Randy Edsall a great start to his tenure.
But that wasn't the big news.
The big news was the team's new uniforms, which somehow look as if the Maryland flag vomited over every square inch of every player on team. We're not just talking about the seizure-inducing helmets: The flag patterns are incorporated into everything, down to the jersey numbers, cleats, gloves—even those arm-warmers, which look ripped from the wardrobe of some disco version of Rent.
Needless to say, the debut of the unis took the Twitterverse by storm. The most prominent person to tweet on the subject was Lebron James, whose ostentatious announcement of his move to the Miami Heat was considered the nadir of taste and class: "OH GOSH! Maryland uniforms #Ewwwwww!"
The Maryland student newspaper, The Diamondback documented the blizzard of attention, noting that "at one point last night, 'Maryland,' 'Terps' and 'Under Armor' were all trending nationally on Twitter, while 'Maryland' stood as No. 1 on Google Trends."
Among the other notable names to tweet on the Terps' new tights was ESPN college football writer Mark Schlabach ("And I thought #UGA uniforms were bad. Holy smokes, #Maryland unis hurt my eyes") and U.S. soccer star Freddy Adu ("Man university of Marylands football team have some ugly jerseys lol").
In fact, according to Sports Illustrated, the new uniforms generated more tweets than any sports-related topic since Lebron James's decision to go to Miami. And there's no such thing as bad publicity, right? ESPN commentator Skip Bayless seemed to grasp the Terps' PR strategy, when he tweeted last night, "These Maryland uniforms are shockingly hideous. But guarantee you, they'll be talked about on every show tomorrow. National pub for Terps." Amen to that. And as long as they keep winning, they can wear whatever they damn well please. Fear the flag!*
*Terps new slogan suggested by Baltimore magazine managing editor Max Weiss. (Fear the boss!)
[photo courtesy of The Diamondback]