Last year at this time, Orioles gear was the 20th most popular in the majors.
This month, according to ESPN, they have the third bestselling merch in baseball, behind only the New York Yankees and the San Francisco Giants.
Their stellar play and feel good story is obvioulsy a huge factor. (Did you see that game last night? No? Me neither. Sooooo sleepy. But holy $#!@!—that's 14 straight extra inning wins!)
But there's another contributing factor: Our gear is AWESOME.
It really was just a matter of time before the Orioles brass woke up and noticed that the fans vastly preferred the adorable three-tone cartoon bird cap over the serious "ornithologically correct" bird logo. ("We're ornithologically correct!" is hardly a great rallying cry.) So the fact that the Orioles went all-cartoon-bird-all-the-time this year was inevitably going to boost sales.