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You’ve eaten the turkey and given thanks. You’ve competed for Black Friday deals and yesterday, searched for Cyber Monday bargains online.
With that, comes “Giving Tuesday,” an effort to boost charitable giving.
New York City’s well-known 92nd Street Y served as the “catalyst and incubator” for the latest attempt to brand a special post-Thanksgiving day — partnering with the United Nations Foundation — this one dedicated to giving back, according www.givingtuesday.org.
"We have two days that are good for the economy. Here is a new day that is good for the soul," Henry Timms, deputy executive director of strategy, innovation and content of the 92nd Street Y, told USA Today.
According to USA Today there are 800 Giving Tuesday partners, including non-profits and corporations, such as Microsoft and Sony. Timms added that the social media community deserves credit for building the momentum around Giving Tuesday. Americans gave $298 billion last year, according to Giving USA, well below the pre-recession peak of $310 billion in 2007.
“The days following Thanksgiving historically have centered on buying gifts for family or friends — or shopping for yourself,” said Elise Lee, United Way of Central Maryland’s chief development officer. “Giving Tuesday is a national celebration of generosity to kick off the holiday giving season. There is nothing more powerful for our neighbors in need than the impact of the collective.”
