Okay, so it's an attention grabbing headline. It also just happens to be true. (Will you look at that photo? Just look at it!)
So why is Michael Phelps half-naked in the shower? (Not that we're complaining.) Well, the bottle of head & shoulders in his hand is your first clue.
In conjunction with the 2012 London Olympics, Phelps has partnered with the global shampoo brand to promote their "Wash WIth Confidence" campaign. On the shampoo's Facebook page—now featuring Phelps as the profile pic—you can "shower" (see what they did there?) the Olympics athletes "with support."
Also, for every "Like" the page gets, $1 will be donated to the Michael Phelpls Foundation. We'd say there's nothing flaky about this campaign. (See what we did there?)