Frozen yogurt craze begins

Mr. Yogato will open in Fells Point in mid-April, according to owner Jessica Jensen. This isn’t just any yogurt. It’s the tart frozen kind that’s been creating a sensation in L.A., New York, and D.C.It all started with Pinkberry in California and is now making its way East. "The yogurt craze is huge out there," Jessica said.Mr. Yogato opened in Washington less than a year ago. The founder, Steve Davis, encouraged Jessica to open a store in Baltimore. They both "engineered at a rocket company" in California and were very familiar with this type of yogurt, Jessica said.Steve came to D.C. to go to school. Jessica, a native Baltimorean, returns often to visit family. Now, she will go back and forth between coasts to her job there as a rocket scientist and here operating Mr. Yogato. "I’ve been looking for a creative outlet," she said. "There’s no frozen yogurt here."The store will feature four yogurt flavors and about 30 toppings, including fresh fruit. It will be at 723A S. Broadway, in the space where Eclectic Elements used to be."I have a thing for Fells Point," Jessica said. "It was my favorite spot to go to in Baltimore, always."