Food from the 1960s is back, thanks in large part to AMC’s award-winning show Mad Men—and is predicted to be one of the top food trends of 2010. Don Draper would be so proud.
I don’t think these iconic brands have ever gone away, but, according to one pundit, they’ll be nutritionally improved and have more flavor. That’s probably a good thing.
The trend seems to tie into our back-to-basics economy, though it also has to do with the 76 million baby boomers who grew up during that time, says Phil Lempert, who tracks consumer interests on supermarketguru.com. He cites Eight-O-Clock Coffee as an example of a product becoming hip again.
Too bad prices won’t roll back, too. In the ’60s, we paid 89 cents for six cans of Campbell’s soup, 25 cents for a box of Cheerios, 67 cents for a pound of Land O’Lakes butter, and 49 cents for a Swanson chicken TV dinner. I guess the good ol' days are never the same.
Photo courtesy of AMCTV