The coming year’s focus will be on the food, not the sexy chef or competitive cook on TV who is using food just as a background, predicts Phil Lempert on supermarketguru.com. There will be a move back to substance over glitz, he asserts.
When someone says there will be "death to the foodie—and the rise of the anti-foodie," I have to pay attention. Lempert claims we’re tired of the pretty face and hunky bod on TV who’s gushing about the perfect truffle or an over-priced wine.
It’s time for food to be the star, he says. I agree food should be the star, but I don’t think I can give up watching Top Chef, Bobby Flay, or Giada. What do you think of Lempert’s New Year’s prediction?