M’m, m’m good

I think it’s interesting that Campbell’s is redesigning its soup labels, pictured left, to increase their visual appeal to consumers. (The current label is pictured on the right.) It has to do with something called "neuromarketing," according to a posting today on mediabistro.com. I guess our brains do the buying, not our stomachs.

But the new design made me think about Andy Warhol’s famous painting of Campbell’s Soups Cans. At the time, the soup company offered 32 varieties. That was 1962. Now, there are about 250 different kinds. Warhol would have his work cut out for him today for his "15 minutes of fame."