Miss Shirley’s is making it easier to jump to the front of its waiting line. Customers who "check in" the most at the restaurant’s Roland Park or Pratt Street locations via Foursquare—the social network that allows users to let their friends know where they are—have an opportunity to bypass the line.
The person who has checked in the most at either restaurant and has been chosen "mayor" can show his or her mayor card via a mobile device and then head straight to a table.
"By rewarding our customers for their frequent visits through this emerging social network, we are hoping to better connect with them," said Eddie Dopkin, owner of Miss Shirley’s, in a press release.
Also, Dopkin’s other eateries (S’ghetti Eddie’s and Roland Park Bagel Co.) will reward frequent diners who use Foursquare. Throughout April and May, customers who check in five times at S’ghetti will get a free slice of pizza. If they check in five times at Roland Park Bagel, they’ll get a free bagel with cream cheese.
There’s more. Become a Facebook fan of Miss Shirley’s and receive one free order of sweet potato fries (with a minimum $10 purchase), a fan of S’ghetti Eddie's and get a free cone or cup of ice cream, and a fan of Roland Park Bagel and a free bagel with cream cheese will be coming your way.
Disclosure: I am the chef’s mother and none of this applies to me, except now I'll have to become a fan of Miss Shirley's so I can get some free fries!