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April 28th, 2009

Name and menu change

Rib ’N Reef in Timonium is in the process of changing its name to The Reef Grille. It also introduced a new menu a few weeks ago, styling it after the more casual chain restaurant Bonefish Grill, said George Tragas, one of the owners. But don’t worry. It still has its great crab cake and has also added some interesting sandwiches like a salmon BLT and Cajun ahi tuna.

George said the old name often confused diners, who thought “rib” referred to the barbecue variety, not the prime beef it was trying to promote. He also said the menu was tweaked to reflect customers’ appetites. He said there was too much food on the plates, and people often left with lots of leftovers.

Now, there are lower prices and smaller portions, but “the food quality is still the same,” he said. He acknowledges the economy had something to do with the adjustments, but the restaurant also wanted to appeal to a broader demographic with affordable prices. The restaurant is open, but will have a “grand re-opening” at some point.

3 Responses to “Name and menu change”

  1. Big Fan...Thanks for article

  2.  

  3. Such a wonderful post ! GREAT JOB !!!

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  5. Hey I love your post ! Good information !

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