These days, anti-chafe, water-resistant, and anti-odor exercise apparel has come a long way. “The concept of fitness apparel has become more ubiquitous,” explains Amanda Casgar, area community manager for eastern U.S. at Lululemon Athletica. “Our clothing is not only beautiful and functional, but it is designed to support the athlete so that the clothes become a non-issue.” Adds Gwyn Wiadro, vice president of women’s apparel for Under Armour, “The right apparel means no distractions. If you’ve ever worn the wrong bra for a run, then you know what we mean!” Fitness clothing, women’s in particular, has been a huge boon to the apparel industry. “For a long time, women have not had as many options as men,” explains Danielle Danley, general manager of Athleta Towson. “Often it was the same style or type of product [as the men’s], just smaller—or pink.” Experts say that wearing the right clothing can actually take you to the next level. “The basic principle of, ‘If you look good, you feel good’ applies,” explains Danley. “Women are now able to find performance apparel that not only makes them look and feel good but empowers them to overcome any anxiety about getting out there to achieve their fitness goals.”
Working out has never felt (or looked) so good.
Issue date: September, 2013