Step aside, food trucks. Fashion trucks—known for providing a one-of-a-kind, yet affordable shopping experience—are sharing the road. And Lyn Boone, co-owner (and driver) of Urban Pearl, assures us that lower pricing does not translate to lower quality. It’s all about the selection.
“Our prices are similar to retail stores, we just choose the styles we offer differently,” she explains. The smaller space also allows for quicker turnover of merchandise and more individualized customer care. Explains Shelley Sarmiento of the Little White Fashion Truck: “Operating in 130 square feet as opposed to operating in a storefront allows us to have a constant stream of fresh merchandise and gives our customers a reason to visit the truck more often. This translates into higher sales and customer interest and satisfaction.”
And if one location is a little slow, that’s no problem, notes Stacey Chambers, the owner of Go-Go’s Retread Threads. “The biggest advantage is obvious,” she says. “Just being mobile. Moving around, shaking things up, and having regulars and meeting new people all over.”
So is the truck trend here to stay? Koren Ray, pictured, of Hobo the Original (now including Mobile Hobo) thinks so. “Retail is changing,” she says. “Customers expect brands to reach out to them, making their shopping experience more convenient and a lot more engaging and exciting.”
Check out the truck’s sites to follow them on social media and find out where they’ll be parked next!