Behind the Scenes—Spring Fashion Shoot

I'm so proud of our spring fashion shoot. It should be showing up on newsstands next week. Our theme was Alice and Wonderland and the staff at Red Tree took on the challenge of creating eight sets for this shoot—in the midst of a buying trip to Atlanta. At times I think they were sorry they ever said yes to me (ha! ha!) ... but wowowowow they just blew all of us away with their creativity, craftsmanship, and work ethic. Plus, they all work so well together and I don't think I've ever laughed so much on a shoot before. They literally had 30 minutes or so to change over to the next set while we changed hair and makeup and redressed our beautiful red head. I'm lucky to work with so many amazing people from our hair and makeup genius (Dean Krapf) to my uber talented styling assistant (Kim Chewing) to two great interns (Kaitlin & Becca) ... and of course our art director (Amanda White) and photographer (Dave Colwell) ... wow, this is starting to sound like an acceptance speech. Anyway, I think what you'll see in the March issue of the magazine is different from anything we've done before. I'm gonna post a bunch of my pictures from "behind the scenes" in my next two entires. We shot at our photo studio on Aliceanna. You can see things like the goldfish that were used in one of the shots (before their closeup), our inspiration board, the Red Tree gang hanging a very heavy arrow and lots of other stuff. —JED