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J.S. Edwards Hosts a Nat Nast Jazz Event and Fall Trunk Show
In 1946, Kansas City, Missouri a man named Nat Nast gave America the bowling shirt. The iconic piece was inspired by a sport that became very popular in the US in the '40s. The concept: to give bowlers extra room and comfort "so that when you extend your arm out, it gives more," says daughter of Nat Nast (and now president of the company), Barbara Nast Saletan. She describes the design as what became known as the "action back: two inverted pleats, giving more fabric in each shoulder blade."
Saletan, who will be at the trunk show event, relaunched the brand in 2000 with her sister, using the original idea of their father's shirt, while bringing in elements to make it more luxurious. Today, each shirt is somewhat a work of art of their own—using the chain stitching that the shirt became known for to explore themes that are important to their customer ranging from sports, to vintage cars, to drinks, and music.
For Saturday's event at J.S. Edwards, the jazz theme will touch upon the music's history, some key players (such as Charlie Parker), and how the term jam sessions came about. With only a limited number produced for each season, Saletan feels like the shirt, that is one of the "few born in the USA pieces that still lives on today" has become a collector's item, keeping her father's legacy alive. "Not only have we expanded on the concept of dad's original bowling shirt as an iconic piece, but we feel that one of the things that we do best is dress a man for a successful life."
Visit J.S. Edwards (located at the Festival at Woodholme) on Saturday, June 9 from 10 a.m.-5 p.m. for the Nat Nast jazz event and fall trunk show. With every Nat Nast purchase during the event, receive a special gift.
(Image courtesy of Nat Nast.)
